The Challenge
The brief by the client was an extensive one. They needed a concept that would reinforce Armenian heritage in their annual report theme would it be Armenian carpets, ornaments, architecture or famous people. As a result, they focused on the idea of famous Armenians.
The Solution
We clearly understood that the task was a very responsible one.
Our team honed on the idea of conveying uniqueness of each outstanding person. Eventually, we chose the concept of portraits drawn or collaged in the style highlighting the art of their representatives.
The Result
As a result, we had several unique portraits and no doubt left, that the illustrations communicated the genius of all 12 outstanding persons.
Komitas Vardapet 1869 – 1935
Martiros Saryan 1880 – 1972
Sergei Parajanov 1924 – 1990
Leonid Yengibaryan 1935 – 1972
Arshile Gorky 1904 – 1948
Tigran Petrosyan 1929 – 1984
William Saroyan 1908 – 1981
Artavazd Peleshyan 1938
Garzu 1907 – 2000
Minas Avetisyan 1928 – 1975
Aram Khachatryan 1903 – 1978
Victor Hambardzumyan 1908 – 1996
Here is our website
www.backbonebranding.com
www.backbonebranding.com
