‘I Am An OnlinePrinter’ Lettering Campaign
Year: 2013
01. First hand-drawn sketch showing a calligraphic style for the poster
02. Vector sample of the first sketch using clean & bold colours
03. Client asked for a vertical composition, different colours and less details on the letters with ‘more calligraphic’ ornaments
04. More detailed background and full format ornaments. Final design / Colour scheme 01
05. Final design / Colour scheme 02
01. Wireframe view of the poster proposal
02. Final design / Not used for the final campaign
01. ‘Ich Bin Ein Online Printer’ Final design using vivid colours
01. Final design / Not used for the final campaign
02. Final design / Colour scheme 01
03. Final design / Colour scheme 02
